WELCOME TO SNØ RACING

OUR NEW LOGO

Powered by the Community

·

Minneapolis Based

·

SNØ Racing

·

Powered by the Community · Minneapolis Based · SNØ Racing ·

Our Name

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Scandinavian Heritage

    SNØ Racing connects the Midwest’s Scandinavian heritage with the sport’s modern elite expression.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Clean, Modern, Nordic Aesthetic

    A simple, bold, modern identity reflecting the clarity and focus of elite performance.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Snow as Our Central Element

    SNØ means snow. Everything we do starts with snow — the foundation of our sport and our lifestyle.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    The Ø Is Our Performance Identity

    The Ø becomes a symbol of precision, grit, and the pursuit of excellence.

  • Racing - Elite, Forward-Moving, Performance-Driven

    Racing defines who we are: competitive, ambitious, and always moving forward.

  • Global but Rooted in the Midwest

    Born in the Midwest, inspired by the world’s Nordic heritage.

WHAT SETS US APART

Excellence through Action

  • Athlete Commitment

  • Organizational Accountability

  • Mentorship

Integrity and Respect

  • Clean Sport

  • Safe Sport

  • Honesty

  • Community Stewardship

Teamwork and Shared Success

  • Collaboration

  • Inclusivity

Passion and Joy

  • Enthusiasm

  • Gratitude

LET’S GET STARTED

We are ready for a new season with a new name and new colors.